Redefining Health: our Vision for 2024 and Beyond
At hbt.life, we're not just talking about health - we're actively solving real problems that people face every day. Our vision is rooted in practicality, affordability, and genuine impact. Here's how we're changing the game

Simplifying Daily Nutrition
The Problem: People struggle to maintain consistent vitamin intake due to the hassle of managing multiple bottles and remembering complex regimens.
Our Solution: Personalized morning and evening sachets that take the guesswork out of daily nutrition. Our data shows that 63% more customers consistently use our sachet solution compared to traditional bottled vitamins.
Impact: By simplifying the process, we're helping people stick to their health routines effortlessly, leading to better long-term health outcomes.

Making Health Affordable
The Problem: High-quality, personalized nutrition often comes with a hefty price tag, making it inaccessible to many.
Our Solution: We've revolutionized our business model by cutting out expensive advertising costs. Instead, we focus on word-of-mouth and strategic partnerships with travel bloggers and thought leaders.
Impact: Our affordable pricing allows more people to access high-quality, personalized nutrition without breaking the bank.

Tailoring Nutrition to Individual Needs
The Problem: One-size-fits-all supplements often fail to address individual health needs and goals.
Our Solution: We offer customizable vitamin combinations based on health goals, age, weight, and dietary preferences. Our digital platform allows customers to choose from 20 health goals and receive tailored recommendations.
Impact: This personalization ensures that each customer gets exactly what they need, maximizing the effectiveness of their supplement regimen.

Enhancing Convenience for Modern Lifestyles
The Problem: Busy lifestyles make it challenging to maintain consistent health routines, especially when traveling or at work.
Our Solution: Our sachets are designed for on-the-go use. Each pouch contains 30 daily sachets, making it easy to take your vitamins wherever life takes you.
Impact: This convenience factor significantly increases adherence to vitamin regimens, especially for frequent travelers and busy professionals.

Prioritizing Safety and Efficacy
The Problem: Many supplements on the market contain ingredients that can accumulate in the body, potentially leading to health issues with long-term use.
Our Solution: Our core morning and evening blends are carefully formulated to be safe for continuous use. For specific health goals, we offer additional personalized options that can be adjusted based on individual needs and duration of use.
Impact: This flexible approach ensures both safety and effectiveness, allowing customers to customize their supplements while maintaining peace of mind about long-term wellness.

Addressing Specific Nutritional Gaps
The Problem: Vegetarians and vegans often struggle to find supplements that meet their specific nutritional needs.
Our Solution: We're developing options to add iron and calcium to our sachets, specifically targeting the needs of vegetarian and vegan customers.
Impact: This ensures that plant-based eaters can easily access the nutrients they might be missing from their diets.

Embracing Eco-Friendly Practices
The Problem: Traditional supplement packaging often contributes to plastic waste, with multiple bottles required for a monthly supply.
Our Solution: We're reducing environmental impact through smart packaging design and exploring eco-friendly alternatives for our sachets. Our monthly pouch system already uses significantly less material than traditional vitamin bottles. Explore more
Impact: By reimagining supplement packaging, we're creating a more sustainable approach to daily nutrition while maintaining product quality and convenience.

Continuous Improvement Through Feedback
The Problem: Many health companies lose touch with their customers' real experiences and needs.
Our Solution: We actively seek and incorporate customer feedback. For example, we've tested our sachets with frontline workers in Ukraine and conducted local trials in Latvia, using the results to refine our formulations.
Impact: This feedback loop ensures that our products continue to evolve and meet real-world needs effectively.
At hbt.life, we're not just dreaming about a healthier future - we're building it, one sachet at a time. Our vision is grounded in solving tangible problems, making health accessible, and continuously improving based on real-world results. Join us in this health revolution, where personalized, affordable, and effective nutrition is not just a goal, but a daily reality.